yoti Malhotra’s journey from being a travel YouTuber to a Pakistani spy has revealed a new battleground of modern warfare, where intelligence agencies lure influencers from another country and use them to shape narratives. At the same time, it is a story of how greed for quick money and a luxurious lifestyle led an influencer into tricky territory. The YouTuber was arrested on Friday on espionage charges and remanded in custody for five days.
The Influencer Race
Following the Covid pandemic, the content creation universe has turned saturated and increasingly competitive. As more and more people take to content creation with the dream of becoming an influencer, they get drawn into a relentless race for ‘likes’ and views. To keep the momentum up, they must create fresh content consistently. And to do that, they need connections and resources.
Jyoti Malhotra, 33, has 3.85 lakh subscribers on her YouTube channel ‘Travel With Jo’. Her bio describes her as “Nomadic Leo Girl, Wanderer Haryanvi + Punjabi” and a “modern woman with old-school ideas”. Her YouTube account has videos and reels of travel in which she describes her experiences.
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